Exhibitions can be great for any business, bringing you up close and personal with customers both existing and potential. But when it comes to organising to attend your first exhibition, you could find that you feel slightly overwhelmed with everything that you need to think about.
Here at Movecorp, we are proud to offer our customers an exhibition stand transport and exhibition stand storage service, making sure that your exhibition stand reaches your destination in one piece. To help you to take care of the rest of the exhibition, we have put together some top tips to make sure that you are ready for when the time comes.
Think about what you need from the exhibition
Knowing what you want to achieve from your attendance at the exhibition, that way you have some goals to aim for whilst you are there. Think that this is the ideal time to launch a new product? Or maybe you just want to increase the awareness of the brand? Keep this is mind as you present your business to those who have attended.
Fix a budget for everything
Exhibitions can be expensive, but there are ways that you can make sure that you don’t spend out too much. Think about everything that you need to spend out; transport, space, staff, giveaways and handouts. Once you have a figure in mind, stick to it!
Take the right staff with you
It is incredibly important to take the right staff with you to an exhibition. After all, they will be there to present your business and encourage people to use your service or buy your product. Choose the staff that are friendly, approachable and are going to be able to talk about your business as an expert and provide the help to your customers that they need.
Have a great exhibition stand
The main aim of an exhibition stand is to make sure that you gain attention and attract customers to your business. There are a number of different options that you can think about when it comes to designing an exhibition stand.
There is no point going to all this effort to get ready for an exhibition if no-one knows you are there. Tell people about your attendance through social media and create a press release style blog to share before the exhibition comes around.
Think about how you are going to promote yourself during the exhibition, too, perhaps ordering brand clothing, or creating an eye catching banner that is going to draw attention.
Once everything is been and done, you are likely to be left with a specially designed exhibition stand that can be used again. Wondering where you are going to keep it during periods between exhibitions?
Here at Movecorp, we not only transport exhibition stands around the globe for you, but we can also offer an exhibition stand storage service, too. We will make sure that your carefully designed exhibition stand is stored in a way that is going to keep it safe and secure whilst you are not using it.